“The innovative study on Gastronomic Tourism for Chios, titled ‘TASTE: like CHIOS,’ has received another significant recognition on an international scientific level.”

The innovative study on Gastronomic Tourism for Chios, titled ‘TASTE: like CHIOS,’ by Dimosthenis Brousalis, a result of collaboration between Palladian Communication Specialists and Dasc Branding Athens, was selected and presented as a separate case study at the world scientific conference of IPBA (International Place Branding Association). It was featured alongside other chosen studies from around the world.

A few months ago, the “TASTE: like CHIOS” project won the Gold Award at the “Tourism Awards 2023”, as a shining proposal for a Gastronomic Destination Brand that is co-created with industry professionals.

The most significant reasons for the success of this Gastronomic Tourism Study include:

• the contemporary international methodology
• the participatory process
• the careful focus on Research and Analysis
• the completeness of Strategic Branding
• the integrated Destination Identity
• the sub-brand system that specializes in it
• the organization of stakeholders (beneficiaries)
• the systematic implementation
• its impressive results.

The study was funded by the Region of North Aegean and supported by the Chios Tourism Organization.